Indirect tools to inform, such as websites, newspaper advertisements, billboards, social media and web portal ads, leaflets, presentation videos, etc.
APPLICABILITYALL PLANNING STAGES
This tool is applicable and should be used in all planning stages—from assessment to implementation. One of the key factors of successful public participation is keeping the public informed about all activities.
RELEVANCELARGER PROJECTS
Indirect tools should be part of the communication strategy for larger projects of broad public interest.
NUMBER OF PARTICIPANTSUNLIMITED
However, if you are trying to inform a larger group or even the entire community, it is better to rely on mass media channels.
PHYSICAL PRESENCENOT REQUIRED
Stakeholders do not need to be physically present for this tool to be effective.
BUDGETSMALL TO MEDIUM
The budget may vary depending on the number of different tools used and the complexity of the presented plans. However, the overall range is between 2,000 and 20,000 BAM.
TIMEFRAME / DEADLINERELATIVELY SHORT
The timeframe may also vary depending on the number of tools used and the complexity of the presented plans. However, the typical duration ranges from 7 to 30 days.
EXPERT SUPPORTMODERATE
This may include an existing PR team for websites, web portals, newspapers, and social media advertising; graphic designers for leaflets, presentation videos, and other ads; web developers for new websites and online platforms; and urban planners for explanatory videos, podcasts, or similar materials.
PR expert, graphic designer, web designer, urban planner.
