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Communication strategy for the public - to make public participation effective, it is essential to develop a solid communication action plan, whether it concerns informing about ongoing activities or communicating the outcomes of the process.
Questions to ask beforehand:
01
What is our current situation?
02
What do we want to communicate to the public? What are the key messages?
03
Who is the target audience we are adressing?
CONTEXT / SITUATIONAL ANALYSIS
- Describe the communication problem that needs to be addressed
- Define the scope of activities
- Define strengths, weaknesses, opportunities, and threats
OBJECTIVES AND TARGET AUDIENCE
- Define communication objectives – the objectives should be:
- S(specific)
- M(measurable)
- A(achievable)
- R(realistic)
- T(time-bound)
- Define the target audience – who do you want to reach with yours communications?
MESSAGES
Stick to no more than five key messages you want participants to understand. Use simple, clear, and easily understandable language.
RESULTS / INDICATORS
Express the expected results in numbers or percentages, e.g., an increase in the number of participants by 20% or the expected number of publications.
TOOLBOX
01COMMUNICATION STRATEGY